Brand Purpose: How to Use it to Your Advantage

What’s brand purpose, vs. brand mission? We’ll give you concrete definitions and examples in this article so you can define and use brand purpose to your advantage. Have a great product or service?

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The Origin and Power of Crowdsourcing: How Collective Intelligence Transforms Innovation

For centuries, breakthrough ideas were assumed to come from lone geniuses, elite executives, or tightly guarded research labs. But history — and modern technology — tells a different story. Some of the most powerful innovations of our time have emerged not from the few, but from the many.

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Sep 8, 2016 Human Resource Management, The Origin, and Functions of HR Human resource management contributes to the overall health of your organization. Without a solid human resource management team in place,…
Sep 1, 2016 New Product Development Process, an In-depth Look on Innovation New product development process refers to the complete process of bringing a new product, product improvements, product modifications, or a…
Aug 23, 2016 5 Proven Methods to Spark Innovation Are you trying to come up with the next big product idea for your company? Chances are that you may…
Aug 15, 2016 Business Intelligence: Making Business Smarter   Business intelligence enables companies to analyze the past in order to come up with strategies to improve the future.…
Aug 9, 2016 Simplifying The Risk Management Process For many people, when they hear the term risk management, the words complicated, processes and logistics come to mind. However,…
Jul 13, 2016 Product Design and Development, The Process of Creation To put it in layman’s terms. a product is anything that is sold to consumers such as goods, services, or…
Jul 6, 2016 Creativity and Innovation, Sparking The Artist Within Creativity and innovation are two parts to the innovation management puzzle. Creativity is about generating or coming up with ideas,…
Jun 29, 2016 Why Companies Are Shifting To Idea Management Software We live in a world where information is key to any business success. Your business needs to continuously tap into…
Jun 21, 2016 Tips To Master Innovation Management Policy & Practice What is innovation management? What does a good innovation management policy look like? How can you begin to put innovation…