Brand Purpose: How to Use it to Your Advantage

What’s brand purpose, vs. brand mission? We’ll give you concrete definitions and examples in this article so you can define and use brand purpose to your advantage. Have a great product or service?

Read More

The Origin and Power of Crowdsourcing: How Collective Intelligence Transforms Innovation

For centuries, breakthrough ideas were assumed to come from lone geniuses, elite executives, or tightly guarded research labs. But history — and modern technology — tells a different story. Some of the most powerful innovations of our time have emerged not from the few, but from the many.

Read More

Jan 7, 2020 Brand Purpose: How to Use it to Your Advantage What’s brand purpose, vs. brand mission? We’ll give you concrete definitions and examples in this article so you can define…
Jan 30, 2026 The Origin and Power of Crowdsourcing: How Collective Intelligence Transforms Innovation For centuries, breakthrough ideas were assumed to come from lone geniuses, elite executives, or tightly guarded research labs. But history…
Mar 15, 2018 Solving the Issue of Communications with Millennial Attorneys Millennial Communications Today, about 40% of the workforce in the average company is made up of millennials (ages 18 to…
Oct 12, 2017 Using machine learning to prioritize employee ideas At The Vision Lab we believe great employee ideas can come from any level within your organization, we help leaders…
Jun 15, 2017 Crowdsourcing Ideas in the Enterprise Crowdsourcing & The Democratization of Ideas I had the pleasure of presenting at crowdsourcing week in DC today and wanted…
May 25, 2017 Crowdvoting: How Elo Limits Disruption Crowdvoting Crowdvoting is an extremely useful tool for businesses. Imagine you are the CEO of a company with 5,000 employees.…
May 16, 2017 Going Beyond The Virtual Suggestion Box To Get Opinions CEOs are often afraid to use a suggestion box. But there’s a lot of information available in the crowd. Crowdsourced…
May 4, 2017 New Tools to Crowdsource Ideas The Vision Lab helps companies transform by engaging employees.  We quickly crowdsource ideas at scale. Leadership teams use our platform…
Mar 30, 2017 Does Management Know Best? Conventional wisdom assumes that company management comes up with better ideas than employees. At The Vision Lab we’ve tested this…