Brand Purpose: How to Use it to Your Advantage

What’s brand purpose, vs. brand mission? We’ll give you concrete definitions and examples in this article so you can define and use brand purpose to your advantage. Have a great product or service?

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The Origin and Power of Crowdsourcing: How Collective Intelligence Transforms Innovation

For centuries, breakthrough ideas were assumed to come from lone geniuses, elite executives, or tightly guarded research labs. But history — and modern technology — tells a different story. Some of the most powerful innovations of our time have emerged not from the few, but from the many.

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Jun 15, 2016 What is Innovation? A Detailed Look At Innovation Innovation is the foundation of organizations. The moment that a company stops innovating, their days become numbered. Many people have…
Jun 8, 2016 Why Is Corporate Innovation Lacking? The modern era has seen a lot of growth in the private sector. There are thousands of new startups that…
Mar 2, 2016 How Can Analytical Thinkers And Creatives Innovate Together? At a high level, there are two types of people, creatives, and logical types. The creative kind, or, right-brained kind,…
Feb 9, 2016 Is It Possible For Companies To Create An Innovative Culture? Companies are always looking for new ways to get the competitive edge and dominate their respective market. The rise of…
Feb 2, 2016 Why Great Leaders Choose To Hear Everyone’s Ideas Innovation makes the world go round. The rise of technology has led to a significant amount of creative new ventures…
Jan 26, 2016 Achieve Crowdsourced Innovation By Doing This Organizations can have a rough time getting ideas from its members, and the larger they are the more difficult it…
Jan 18, 2016 How Businesses Can Innovate More Innovation management sounds like a term that does not necessarily allow people to get their creative juices going. At times,…
Oct 15, 2015 How To Simplify Your Product Development Process Product development is a vital part of any business, of any size. Getting the right idea, then bringing that idea…
Oct 10, 2015 What a CEO Must Ask to get Crowd Intelligence from Workers Gathering crowd intelligence can be fraught with problems. From the technology and software you use to obtain responses, to the…